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Identify audience segments
Define the most relevant segments for a specific product or service based on intent and real buying behavior.
I’m Moaz — non-Arabic speakers often say Moooaz, like banana in Arabic 🍌 —
and I hold a Bachelor’s degree in Computer Science Engineering. Over the past 5 years, I’ve built my career in performance marketing, combining analytical thinking with creative execution.
I help businesses grow by designing and optimizing data-driven marketing systems — from acquisition and funnels to creatives, tracking, and conversion optimization — with a strong focus on measurable ROI.
With a technical background and hands-on experience across paid media platforms, I bridge the gap between strategy, numbers, and execution to scale campaigns efficiently and sustainably.
I thrive at the intersection of performance strategy and creative testing — whether it’s identifying growth opportunities, building scalable funnels, or turning ad spend into predictable, long-term revenue.
I like to symbolize myself with the Pokémon Raticate — not because of the teeth 😄 — but because Raticate is a rival and tenacious.
I believe performance marketing starts with strategy, not ads.
Over time, I’ve found that most scalable results come from a simple, repeatable framework — one that reduces wasted spend and increases learning speed.
Define the most relevant segments for a specific product or service based on intent and real buying behavior.
Test and validate assumptions using early performance data to confirm demand and scalability.
Translate audience pain points and objections into clear, conversion-focused messages.
Create content that serves the strategy — each asset moves users forward and drives measurable results.
I read marketing books with one goal: turn ideas into frameworks I can apply in targeting, messaging, offer design, and creative testing.
I’ve applied the same performance fundamentals across different industries — adapting the offer, funnel, and creative strategy to how each market buys.
Lead generation, WhatsApp booking flows, retargeting, and conversion-focused creatives.
Search-driven acquisition, offer testing, and optimizing cost per booked appointment.
Footfall and ordering campaigns using content-led creatives + geo targeting.
Product testing, full-funnel structure, and creative iteration to scale profitable SKUs.
Lead funnels, qualification layers, and campaign structures focused on serious buyers.
Content + ads systems built around authority, storytelling, and consistent lead flow.
Over 100+ brands worked with
